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BMW Celebrates 20 years of BMW ConnectedDrive

Munich. The BMW Group has led the way in intelligent connectivity for 20 years, courtesy of BMW ConnectedDrive. Customers and their mobility requirements – in the vehicle and beyond – have been at the heart of everything the company has sought to achieve here. It was back in 1998 when the BMW Assist package was introduced under the product heading of “BMW Telematics”. The first built-in SIM card to be fitted in a BMW followed in 2004, and in 2014 it became possible to book and pay for online services from the comfort of the car by visiting the BMW ConnectedDrive Store. And the company’s latest solutions, like the all-encompassing digital concept encapsulated by BMW Connected, continue to showcase the ongoing development of connectivity. For example, since 2016 customers have been able to link their smartphones seamlessly with their car via a connection with the Open Mobility Cloud. The numerous touchpoints now available and the ability to use services anywhere have been the key enablers in creating a 360-degree digital customer experience and bringing drivers and their vehicles even closer together.  Continue reading